サーチエンジンフレンドリー URLs
From Joomla! Documentation
Pages on making SEO friendly, URLs. SEO refers to Search Engine Optimisation. SEO is the process of improving the volume and quality of traffic to a Website from search engines. A site that has been optimised according to SEO practices is said to be SEF, or Search Engine Friendly.
The main article about SEO is Making your site Search Engine Friendly, which lists steps that lead to a better search engine ranking.